Gianni Versace is a name that is synonymous with luxury fashion. The brand he created, Versace, has become one of the most recognizable and iconic fashion houses in the world.
But when did Gianni Versace create Versace? Let’s take a closer look at the history of this legendary brand.
Early Life and Career
Gianni Versace was born on December 2, 1946, in Reggio Calabria, Italy. He grew up in a family of dressmakers and learned the art of tailoring at a young age. In 1972, he moved to Milan to pursue his passion for fashion and started working as a designer for various Italian fashion houses.
Creation of Versace
In 1978, Gianni Versace founded his own company, which he named after himself – Versace. The brand quickly gained popularity for its bold designs and use of vibrant colors and prints. Gianni’s unique approach to fashion soon established him as one of the most influential designers of his time.
Versace’s first collection was showcased in Milan in 1978. The collection consisted of vibrant silk shirts with bold prints that were unlike anything seen before in the world of high fashion. The collection was an instant hit with buyers and critics alike, cementing Gianni’s status as a rising star in the industry.
The Rise to Fame
Versace continued to grow throughout the 1980s and became known for its glamorous designs that oozed opulence and excess. The brand was favored by celebrities such as Princess Diana, Madonna, Elton John, and Cher – who famously wore a black leather jacket with gold safety pins designed by Gianni Versace.
In addition to clothing, Versace also expanded into accessories such as bags, shoes, and fragrances. The iconic Medusa logo became synonymous with the brand and is still used today.
Gianni Versace’s Legacy
Tragically, Gianni Versace was murdered outside his Miami Beach home in 1997. However, his legacy lives on through the brand that he created. Today, Versace is still one of the most iconic luxury fashion houses in the world and continues to be favored by celebrities and fashionistas alike.
In 2018, to mark what would have been Gianni’s 72nd birthday, Versace staged a tribute show at Milan Fashion Week. The show featured some of Gianni’s most iconic designs – including the infamous safety pin dress worn by Elizabeth Hurley – and paid homage to his contribution to the fashion industry.
Conclusion
In conclusion, Gianni Versace created the legendary brand that bears his name in 1978. His unique approach to fashion and use of bold colors and prints quickly established him as one of the most influential designers of his time. Despite his tragic death in 1997, his legacy lives on through the brand that he created – which continues to be a favorite among celebrities and fashion lovers around the world.