Versace is a name that is synonymous with luxury, glamour, and opulence. The fashion house was founded by Gianni Versace in 1978 and has since become one of the most iconic and recognizable brands in the world.
But what inspired Gianni Versace to create such an iconic brand? Let’s take a closer look.
The Medusa
One of the most recognizable symbols of the Versace brand is the Medusa head. This symbol can be found on everything from clothing to accessories and has become synonymous with the brand itself. But why did Gianni choose the Medusa as his logo?
Gianni was inspired by ancient Greek mythology, where Medusa was a powerful figure known for her beauty and ability to turn people to stone with her gaze. He saw this as a representation of his own brand – beautiful, powerful, and unforgettable.
Pop Art
Gianni was also heavily influenced by pop art, which was popular in the 1960s and 1970s. This art movement celebrated popular culture and everyday objects, using bright colors and bold patterns to create eye-catching pieces.
Versace’s designs were often bold and colorful, featuring prints that were reminiscent of pop art. He also incorporated everyday objects into his designs, like safety pins or chains, elevating them to high fashion status.
The Baroque Period
Another major influence on Gianni’s work was the Baroque period. This artistic movement originated in Italy in the 17th century and was characterized by ornate details, dramatic lighting, and grandeur.
Gianni incorporated elements of Baroque design into his work through intricate embroidery, gold accents, and elaborate patterns. His designs were often over-the-top but always elegant.
Conclusion
In conclusion, Gianni Versace was inspired by a wide range of influences when creating his iconic brand. From ancient mythology to pop art and Baroque design, he drew inspiration from many sources to create designs that were both beautiful and memorable.
Today, the Versace brand continues to be a symbol of luxury and glamour, with the Medusa head logo serving as a reminder of its founder’s vision.