Is Versus Made by Versace?

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Have you ever wondered about the brand ‘Versus’ that so often appears alongside the iconic ‘Versace’ logo? Is it a separate brand or is it made by Versace? Let’s delve into the history of Versus and its relationship with Versace.

What is Versus?

Versus is a fashion brand that was created in 1989 by Gianni Versace, the founder of the renowned Italian fashion house, Versace. The idea behind creating this brand was to provide a younger and more affordable line of clothing compared to the luxurious and high-end creations of Versace.

Is Versus Made by Versace?

Yes, indeed. Despite being marketed as a separate brand, Versus is wholly owned and operated by the Versace Group. It is an extension of the original brand, offering more affordable options for a younger audience while maintaining similar quality and style.

The Evolution of Versus

Over time, the brand has evolved to become an independent entity under the management of Donatella Versace, sister to Gianni and current Vice President and Chief Designer of the company. In 2009, she appointed Christopher Kane as Creative Director for Versus, who helped take the label in new directions with his innovative designs.

In 2016, Donatella announced that she would be relaunching the brand with new creative directors each season. This strategy has given many up-and-coming designers an opportunity to showcase their talents under the umbrella of one of fashion’s most iconic names.

The Signature Style of Versus

Versus has always been known for its bold designs and rebellious spirit. Its collections often incorporate daring prints, bright colors, and sexy Silhouettes that resonate with young people around the world. However, despite its youthful edge, it still maintains a sense of luxury that is synonymous with the Versace name.

In Conclusion

So, to answer the question, yes, Versus is indeed made by Versace. It’s a separate brand that operates under the same company, offering a more affordable and youthful line of clothing that still retains the high-quality and luxurious style of its parent brand. Whether you’re a die-hard Versace fan or a newcomer to the fashion world, it’s worth exploring what Versus has to offer.

5 Related Question Answers Found

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If you’re a fashion enthusiast, you might have come across the brand Versus Versace. The name is quite similar to the iconic fashion brand, Versace. However, there might be some confusion about whether Versus Versace is owned by Versace or not.