Gucci, the luxury fashion brand, launched its ‘Beloved’ campaign in 2020. The campaign features four iconic handbags of Gucci: the Dionysus, the GG Marmont, the Gucci Horsebit 1955, and the Jackie 1961. The campaign was designed to showcase the timeless elegance and versatility of these bags.
What is the Gucci Beloved Campaign?
The Gucci Beloved Campaign is a marketing campaign by Gucci that showcases four of its iconic handbags. The campaign features celebrities such as Harry Styles, Dakota Johnson, Serena Williams, and Awkwafina carrying these bags in various settings.
The Bags
The Dionysus bag features a tiger head closure and a sliding chain strap that can be worn as a shoulder strap or as a top handle. The bag is available in various sizes and materials.
The GG Marmont bag features the iconic GG logo and a quilted design. It is available in various colors and sizes.
The Gucci Horsebit 1955 bag features a horsebit detail that was first introduced by Gucci in the 1950s. It is available in various materials such as leather, suede, and canvas.
The Jackie 1961 bag is named after Jackie Kennedy Onassis who was often spotted carrying this bag. It features a piston closure and an adjustable shoulder strap.
The Advertisements
The advertisements for the Beloved campaign feature celebrities such as Harry Styles carrying the Jackie 1961 bag while riding a scooter through Rome’s streets. Dakota Johnson carries the Gucci Horsebit 1955 while walking her dog on the beach.
Serena Williams carries the GG Marmont while playing tennis on a court decorated with flowers. Awkwafina carries the Dionysus while exploring New York City’s Chinatown.
The ads showcase how versatile these bags are and how they can seamlessly fit into any setting.
The Impact
The Beloved campaign has been successful in creating a buzz around these iconic Gucci bags. The campaign has also helped Gucci appeal to a younger audience with the use of popular celebrities such as Harry Styles.
The campaign has also been successful in showcasing the timeless elegance of these bags. These bags have been around for decades and are still relevant today. The campaign has helped remind people that investing in a Gucci bag is a worthwhile investment as it will never go out of style.
Overall, the Gucci Beloved Campaign is a successful marketing campaign that showcases the timeless elegance and versatility of four iconic Gucci handbags.