Have you ever wondered why the packaging of the luxury brand Hermes is so distinctively orange? This iconic color has become synonymous with the brand and is instantly recognizable. In this article, we will delve into the history and significance of this unique shade.
The Origin Story
Hermes, a French luxury goods manufacturer founded in 1837, began using orange as its signature color in the 1950s. The first product that was wrapped in an orange box was a leather agenda.
At that time, it was just a simple beige cardboard box with a thin orange ribbon. However, it quickly became clear that the vibrant hue added life to even the most mundane package.
The Color
The signature Hermes orange is known as “Orange Hermès” or “Hermes Orange.” It’s a vibrant shade of orange with hints of brown and red undertones. It’s not too bright or too dull, making it instantly recognizable and unforgettable.
The Symbolism
Orange is not just any color; it’s full of symbolism. In ancient Greek mythology, Hermes was the god of commerce and trade.
The Greek god wore sandals made from tanned leather, which is the same material used to make many Hermes products today. Orange represents warmth, joy, creativity which all resonate with Hermes’ values.
The Packaging
Hermes packaging is a work of art on its own; every detail has been carefully considered to create an unforgettable unboxing experience for customers. Each product comes packaged in an iconic orange box adorned with white ribbon and a small seal bearing the company’s logo. The boxes are made from high-quality materials to ensure durability and longevity.
Final Thoughts
In conclusion, Hermes’ packaging design is much more than merely aesthetics; every detail tells a story about their brand values and heritage. The striking orange color is a symbol of the brand’s history and values, while the packaging itself is a reflection of the quality and attention to detail that goes into each product. It’s no wonder that Hermes’ packaging has become a coveted item in its right and is often repurposed for other uses after its contents have been enjoyed.