If you’re a fashion enthusiast who is concerned about animal welfare, you might be wondering whether Versace is a fur-free brand. The use of fur in the fashion industry has been a controversial topic for decades, with many animal rights activists condemning it as cruel and unnecessary. In recent years, more and more high-end brands have pledged to go fur-free in response to growing public pressure and changing attitudes towards animal rights.
Background
Versace is an Italian luxury fashion brand founded by Gianni Versace in 1978. The brand is known for its bold designs, colorful prints, and luxurious materials. Over the years, Versace has become synonymous with high-end fashion and has dressed numerous celebrities on the red carpet.
Versace’s stance on fur
In March 2018, Donatella Versace – the current chief designer of Versace – announced that the brand would stop using fur in all its collections. This decision was made in collaboration with The Humane Society of the United States and Fur Free Alliance – two prominent animal welfare organizations that advocate for a fur-free fashion industry.
In an official statement released by the brand, Donatella Versace said: “Fur? I am out of that.
I don’t want to kill animals to make fashion. It doesn’t feel right.” She went on to explain that she had been considering going fur-free for some time but only recently found viable alternatives that met the brand’s quality standards.
Impact on Versace’s collections
Following its announcement to go fur-free, Versace presented its Spring/Summer 2019 collection at Milan Fashion Week – the first collection without any real fur. Instead, the brand used faux-fur and other synthetic materials to create similar textures and effects as real fur.
Versace’s decision to go fur-free has been praised by animal rights activists and fashion industry insiders alike. Many see it as a step in the right direction towards a more sustainable and ethical fashion industry.
Conclusion
In conclusion, Versace is now a fur-free brand that no longer uses real fur in any of its collections. This decision was made in collaboration with animal welfare organizations and reflects the brand’s commitment to sustainability and ethical practices. As a fashion enthusiast, you can support this positive change by choosing to purchase from fur-free brands or opting for faux-fur alternatives when shopping for winter wear.
8 Related Question Answers Found
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