Versace is a world-renowned luxury fashion brand that has been producing some of the most iconic and glamorous designs since its inception in 1978. The brand is synonymous with opulence, sensuality, and glamour, and has an unmistakable style that has made it a favorite among celebrities and fashion enthusiasts alike.
But who designs Versace? Let’s dive into the world of Versace and find out.
Gianni Versace – The Founder
Gianni Versace was the founder of the Versace brand. He was born in Italy in 1946 and showed an early interest in fashion design.
After studying architecture, he began his career as a freelance designer for various Italian fashion houses. In 1978, he launched his own brand – Versace.
The Versace Style
The Versace style is all about bold colors, prints, and materials that exude luxury. The brand is known for its use of bright colors like gold, pink, and turquoise, as well as prints such as animal prints and baroque designs. The materials used by the brand are also luxurious – from silk to leather to fur.
Donatella Versace – The Creative Director
After Gianni’s tragic death in 1997, his sister Donatella took over as the creative director of the company. Donatella had been working alongside Gianni since the early days of the brand’s inception and was instrumental in designing many of its iconic pieces.
Donatella has continued to uphold her brother’s legacy while also imprinting her own signature style on the collections. She has been responsible for some of the most memorable moments in fashion history such as Jennifer Lopez’s iconic green dress at the 2000 Grammy Awards.
The Design Team
While Donatella is undoubtedly one of the driving forces behind the design direction of the brand, she is not the only designer at Versace. The brand has a team of talented designers who work together to create each collection.
The Atelier
The atelier is where all of the magic happens. It is the heart of the brand and where all of the designs are brought to life.
The atelier is made up of highly skilled artisans who specialize in everything from embroidery to leatherwork. They work tirelessly to ensure that every piece is perfect.
Celebrity Collaborations
Versace has always had a close relationship with celebrities and has collaborated with some of the biggest names in entertainment. From Elton John to Beyoncé, Versace has dressed some of the most iconic figures in pop culture.
One of the most famous collaborations was between Versace and Lady Gaga. Lady Gaga has been a long-time fan of the brand and collaborated with Donatella to create her wardrobe for her 2014 ArtRave: The Artpop Ball tour.
In Conclusion
Versace is a brand that has always been synonymous with luxury and glamour. While Donatella Versace is undoubtedly one of the driving forces behind its success, it takes a team effort to create such iconic designs. From the atelier to celebrity collaborations, every aspect of Versace is carefully crafted to create an unforgettable fashion experience.