If you’re a fashion enthusiast, you must have heard of Versace – the Italian luxury fashion brand that has been ruling the industry for decades. But have you ever come across the term “Versus Versace”?
Is it a sub-brand of Versace or an entirely different label? In this article, we’ll explore everything you need to know about Versus Versace and its relation to the iconic brand, Versace.
What is Versus Versace?
First things first, let’s get one thing straight – Versus Versace is not a sub-brand of Versace. In fact, it’s an entirely separate label that operates under the umbrella of the iconic fashion house. While both brands share a similar aesthetic and design philosophy, they have different creative directors and Target markets.
The History of Versus Versace
Versus Versace was founded in 1989 by Gianni Versace himself as a diffusion line to offer a more affordable and accessible range of clothing and accessories for younger audiences. The brand quickly gained popularity and became known for its bold designs, vibrant prints, and edgy attitude.
Over the years, several notable designers have collaborated with the brand, including Christopher Kane, J.W. Anderson, Anthony Vaccarello, and Donatella’s own daughter – Allegra Versace. Today, Anthony Vaccarello serves as the creative director of the label.
How is it Different from Versace?
While both brands share similar design aesthetics such as bold prints and luxurious materials like leather and silk, they cater to different audiences. While Versace Targets high-end consumers who are willing to invest in luxury fashion pieces with intricate detailing and craftsmanship, Versus offers a more youthful vibe with its streetwear-inspired designs that are relatively affordable.
The two brands also differ in their distribution channels – while you can find Versace products in select high-end department stores and their own boutiques, Versus is more widely available in fast-fashion outlets and online retailers.
Is it Still Relevant Today?
In recent years, Versus Versace has been gaining momentum as one of the most exciting labels to watch in the industry. With its collaborations with hotshot designers and a renewed focus on sustainability, the brand is reinventing itself for a new generation of consumers.
Conclusion
In conclusion, while Versus Versace is not made by Versace, it’s still an integral part of the fashion house’s legacy. The brand’s unique design language and edgy attitude make it a standout label that appeals to younger audiences. Whether you’re a fan of high-end luxury or streetwear-inspired fashion, both brands have something to offer.