Did Louis Vuitton Buy Supreme?

Introduction

Supreme is a popular streetwear brand known for its high-end and limited edition collections. The brand started in 1994 as a small skateboarding shop in New York City, and it has now expanded globally with stores in major cities like Los Angeles, London, and Tokyo.

In recent years, rumors have been circulating that Supreme has been acquired by luxury fashion brand Louis Vuitton. In this article, we will explore the truth behind these rumors.

The Acquisition Rumors

The rumors of Louis Vuitton buying Supreme started in 2017 when an image of a supposed Supreme x Louis Vuitton box logo hoodie surfaced online. The collaboration between the two brands was unexpected, and fans were excited about the possibility of it being true. However, it wasn’t until January 2019 that the acquisition rumors began to gain traction.

Rumors spread quickly on social media platforms like Twitter and Instagram that Louis Vuitton had acquired Supreme for $500 million. Many fans were skeptical about this news since both brands had very different aesthetics and Target markets. Additionally, both brands had not confirmed these rumors.

The Truth Behind the Rumors

The truth behind the acquisition rumors was revealed when LVMH (Louis Vuitton Moët Hennessy), a French multinational corporation, announced its acquisition of Supreme’s parent company, The Carlyle Group. LVMH is known for owning luxury fashion brands like Dior, Fendi, Givenchy, and Celine.

However, LVMH did not disclose the amount they paid for The Carlyle Group or any of its subsidiaries. Therefore we can assume that the rumored amount of $500 million might not be accurate.

The Impact of the Acquisition

The acquisition of Supreme by LVMH has had a significant impact on both brands. For Louis Vuitton, it represents a strategic move to tap into the lucrative streetwear market. The acquisition gives Louis Vuitton access to Supreme’s loyal fan base, who are willing to pay premium prices for limited edition collections.

For Supreme, the acquisition means that they now have access to LVMH’s resources. This includes their expertise in marketing, retail operations, and distribution. Additionally, LVMH’s involvement provides legitimacy to Supreme’s brand and helps them expand globally further.

Conclusion

The rumors of Louis Vuitton buying Supreme started as a collaboration between two different brands and eventually became an actual acquisition by LVMH of Supreme’s parent company. While the price paid for the acquisition is unknown, it is clear that this move has had a tremendous impact on both brands. It will be interesting to see how the two brands continue to work together and how their partnership will change the streetwear market.