Have you ever wondered what font is used for the iconic Hermes logo? The luxury brand’s logo is instantly recognizable with its bold sans-serif typeface. In this article, we’ll explore the font used in the Hermes logo and its history.
History of the Hermes Logo
The Hermes brand was established in 1837 by Thierry Hermès as a harness workshop in Paris, France. Over time, it expanded into other luxury goods such as leather goods, scarves, and clothing. The iconic Hermes logo was first introduced in the early 1950s and has remained virtually unchanged since then.
The logo features the word “Hermes” in all capital letters with a bold sans-serif font. The letters are spaced evenly and aligned to create a balanced design that is instantly recognizable.
The Font Used in the Hermes Logo
The font used for the Hermes logo is called “Hermes Bold.” This custom font was created specifically for the brand by French graphic designer Philippe Apeloig. He was commissioned to design a new visual identity for Hermes in 2003 and developed this custom typeface as part of that project.
Hermes Bold is a modern sans-serif typeface that features clean lines and bold strokes. It has become synonymous with the brand’s identity and is used across all of its visual communications.
Similar Fonts to Hermes Bold
If you’re looking to create designs inspired by the Hermes brand, but don’t have access to their custom font, there are many similar fonts available that can help you achieve a similar look.
Some popular alternatives include:
- Helvetica Bold
- Avenir Heavy
- Gotham Bold
- Futura Bold
These fonts share many similarities with Hermes Bold and can be used effectively to capture the essence of the brand’s visual identity.
Conclusion
In conclusion, the Hermes logo is instantly recognizable thanks to its bold sans-serif typeface. The custom font used in the logo, Hermes Bold, was created specifically for the brand by graphic designer Philippe Apeloig. If you’re looking to create designs inspired by the Hermes brand, there are many similar fonts available that can help you achieve a similar look.
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