Versace is a well-known fashion brand that has been around for several decades. The name Versace has become synonymous with luxury, style, and elegance.
But have you ever wondered what the meaning behind the name Versace is? In this article, we will explore the history of the Versace brand and its name.
The History of Versace
Versace was founded by Gianni Versace in 1978, in Milan, Italy. Gianni was a talented designer who had a passion for fashion from an early age. He started his career as a freelance designer and worked with several major fashion houses before starting his own label.
The Meaning of Versace
The name ‘Versace’ comes from Gianni’s family name. The family originally came from Reggio Calabria, a small town in southern Italy. The word ‘Versace’ itself has no specific meaning in Italian or any other language.
The Logo
The iconic Medusa head logo that is associated with the Versace brand was inspired by Greek mythology. Medusa was a woman with snakes instead of hair who could turn people into stone just by looking at them. Gianni chose this symbol to represent the brand because he wanted it to be bold, unforgettable and unique.
The Brand’s Philosophy
The Versace brand is all about luxury and glamour. The brand’s philosophy is to create clothes that make people feel confident, powerful and sexy. Gianni believed that fashion should be fun and exciting and that everyone should have access to it.
- Boldness: The boldness of the designs reflect on the personality of its founder.
- Elegance: Elegance can be seen in every piece of clothing designed by Versace.
- Sexiness: Versace’s brand is known for its sexy designs that accentuate the human body.
- Uniqueness: The brand takes pride in creating unique designs that stand out from other fashion brands.
The Legacy of Gianni Versace
Gianni Versace was tragically murdered in 1997, at the age of 50. His sister, Donatella, took over as the creative director of the brand and has continued to carry on his legacy. Today, Versace is a global brand with stores all over the world and a loyal following of fashion enthusiasts.
In Conclusion
In conclusion, the meaning behind the name Versace is simply a family name. However, what Gianni did with that name has made it one of the most recognizable and iconic brands in fashion history.
The boldness, elegance, sexiness, and uniqueness of the brand have made it stand out from other fashion labels. And even after Gianni’s death, his legacy lives on through his sister Donatella who continues to create stunning designs for the brand.