Is Versace Still Popular?

Versace is a luxury fashion brand that has been around for over four decades. Founded by Gianni Versace in 1978, the brand quickly became known for its bold designs and glamorous aesthetic.

Despite the passing of its founder, Versace continues to be a major player in the fashion industry today. But is Versace still popular? Let’s take a closer look.

History of Versace

Before we dive into whether or not Versace is still popular, it’s important to understand the history of the brand. Gianni Versace founded the company in Milan, Italy with his brother Santo and sister Donatella.

The brand quickly became known for its bold prints and use of bright colors. Celebrities such as Elton John and Princess Diana were fans of the brand, which helped to boost its popularity even further.

Unfortunately, Gianni was tragically murdered in 1997 at the age of 50. His sister Donatella took over as creative director of the brand and has been at the helm ever since.

Versace Today

So, is Versace still popular today? The answer is yes! While some fashion brands may come and go, Versace has managed to stay relevant through strategic collaborations and innovative design.

One example of this is their collaboration with H&M back in 2011. The collection sold out within hours and helped to introduce a new generation to the brand. More recently, they partnered with rapper Lil Nas X on a collection that was both bold and boundary-pushing.

Celebrity Endorsements

Versace has also maintained its popularity through celebrity endorsements. Many A-listers have been spotted wearing Versace on red carpets and at events. Beyonce wore a custom-made Versace gown to the 2020 Grammy Awards, while Jennifer Lopez famously wore a green jungle-print dress by the brand to the 2000 Grammy Awards.

Runway Shows

Versace’s runway shows are also highly anticipated each season. The brand often uses bold prints and bright colors in their designs, which helps them to stand out from other luxury brands. Their Spring/Summer 2021 collection featured neon colors and bold patterns, which received rave reviews from fashion critics.

Conclusion

In conclusion, Versace is still a popular luxury fashion brand today. Their ability to stay relevant through collaborations, celebrity endorsements, and innovative design has helped them to maintain their status as a major player in the industry. While it’s been over two decades since the passing of its founder Gianni Versace, his legacy lives on through the brand’s bold and glamorous aesthetic.