Hermes, the popular delivery company, recently underwent a rebranding and changed its name to Evri. This change has sparked curiosity and questions from customers and industry experts alike. In this article, we’ll delve into the reasons behind this transition and explore what it means for the company’s future.
Why the Change?
A brand’s identity is crucial to its success, and companies often rebrand to signify a new direction or to stay relevant in an ever-evolving market. For Hermes, the change to Evri was a strategic move to broaden its scope beyond just delivery services.
Going Beyond Delivery Services
While Hermes has been known for delivering packages for over 50 years, the company has always been focused on innovation. With the rise of e-commerce and changing consumer behavior, Hermes recognized an opportunity to expand beyond its traditional delivery services.
The rebranding of Hermes as Evri represents the company’s desire to become more than just a delivery service provider. The new name reflects their vision of becoming a comprehensive logistics solutions provider that offers end-to-end services for businesses of all sizes.
A Modern and Relevant Brand Identity
Another reason behind the transition was a desire by management to appeal more to younger consumers. The new name “Evri” is modern and catchy, which is more likely to resonate with younger audiences than “Hermes.” This rebranding effort also includes a logo redesign that features bold letters with vibrant colors.
What Does It Mean For The Company?
The change from Hermes to Evri represents much more than just a simple name change. It signifies an evolution towards becoming a comprehensive logistics solutions provider that can cater to businesses of all sizes. By expanding their offerings beyond traditional delivery services, Evri can provide greater value-addition for customers who require end-to-end logistics solutions.
Furthermore, by appealing to younger audiences with a modern and relevant brand identity, Evri can position itself as a company that is forward-thinking and adaptable to changing market trends.
Conclusion
The change from Hermes to Evri represents a strategic move by the company to broaden its scope beyond traditional delivery services. By becoming a comprehensive logistics solutions provider, Evri can provide greater value-addition for businesses of all sizes.
Additionally, the rebranding effort aims to appeal more to younger audiences who are more likely to resonate with a modern and catchy brand identity. The future certainly looks bright for Evri as they continue to innovate and adapt in an ever-evolving market.