Have you ever wondered who owns the iconic fragrance brand, Versace? Well, wonder no more! In this article, we’ll take a deep dive into the history of Versace fragrances and the company that currently owns the brand.
History of Versace Fragrances
Versace is an Italian luxury fashion brand that was founded in 1978 by Gianni Versace. The brand became famous for its flamboyant designs and use of bold colors and prints.
In 1981, Versace launched its first fragrance, Gianni Versace, which was a huge success. This led to the creation of several other fragrances under the brand name.
The Acquisition
In 2018, Michael Kors Holdings Limited (now known as Capri Holdings Limited) acquired Versace for $2.12 billion. Capri Holdings is a global fashion luxury group that also owns other high-end brands such as Michael Kors and Jimmy Choo.
Why Did Capri Holdings Acquire Versace?
Capri Holdings’ acquisition of Versace was part of its strategic plan to expand its portfolio of luxury brands. According to John D. Idol, Chairman and CEO of Capri Holdings Limited, “The acquisition of Versace is an important milestone for our group..We believe that [Versace] has great potential to grow.”
What Has Changed Since the Acquisition?
Since the acquisition by Capri Holdings, there have been some changes within the company. For example, Donatella Versace (sister of Gianni Versace) continues to be involved in the creative direction of the brand but has also taken on a more public-facing role as a spokesperson for the company.
Additionally, there has been a renewed focus on expanding the brand’s presence in Asia and other key markets around the world.
Conclusion
In summary, Versace is now owned by Capri Holdings Limited, a global fashion luxury group that acquired the brand in 2018. While there have been some changes within the company since the acquisition, Versace’s iconic fragrances continue to be popular and highly sought-after around the world.
10 Related Question Answers Found
When it comes to luxury fashion brands, Versace is a name that needs no introduction. Founded by Gianni Versace in 1978, the brand has become synonymous with high-end fashion and accessories, including their popular line of perfumes. But have you ever wondered who manufactures Versace perfume?
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Versace is a renowned luxury fashion brand that offers a wide range of products, including perfumes. The brand is popular among fragrance enthusiasts due to its unique and long-lasting scents. But have you ever wondered who produces Versace perfume?
Versace is an Italian luxury fashion brand that was established in 1978 by Gianni Versace. The brand’s distinctive style has made it one of the most recognizable and sought-after brands in the world. Versace offers a range of products, from clothing and accessories to home décor and fragrances, all crafted with the highest-quality materials and attention to detail.
Versace is a household name in the fashion industry, known for its luxurious and high-end clothing and accessories. However, have you ever wondered which company owns this iconic brand? Let’s dive into the details and find out.
If you are a perfume lover, then you must have heard about Versace perfumes. The brand has been dominating the fragrance industry for years with its luxurious and mesmerizing scents. But have you ever wondered who makes Versace perfume?
