What Is the Role of Jennie in Chanel?

Jennie Kim, a member of the K-Pop girl group BLACKPINK, has recently been announced as the new global ambassador for Chanel. This news has sent ripples through the fashion industry and fans of both Jennie and Chanel are excited to see what this partnership will bring.

The Role of Jennie in Chanel

Jennie’s appointment as global ambassador is not just a title, but a significant role in the luxury fashion brand. As an ambassador, Jennie will represent Chanel on a global level, attending events and shows, wearing Chanel’s latest collections and promoting the brand across various platforms.

One of her first major appearances for Chanel was at their Fall/Winter 2019/2020 show during Paris Fashion Week. Jennie sat front row alongside other celebrities such as Korean actress Park Min Young and French actress Marion Cotillard. She was dressed head-to-toe in Chanel, sporting a white tweed jacket with black leather pants and accessorized with a black beret.

Chanel’s Reasoning Behind Choosing Jennie

Chanel’s decision to choose Jennie as their global ambassador is not just based on her celebrity status but also on her personal style. Known for her bold and chic fashion choices both on-stage and off-stage, Jennie embodies the essence of Chanel’s modern woman – confident, stylish and independent.

In an interview with WWD (Women’s Wear Daily), Yoon Ahn, one of Chanel’s newest Paris-based designers who designs for Karl Lagerfeld’s Métiers d’Art collection said “Jennie is very mature yet still youthful; she has this magnetic energy about her that draws you in.” This sentiment echoes throughout the fashion industry with many praising Jennie’s effortless style.

  • Her Influence on Fashion Industry

Jennie has already made waves in the fashion industry with her bold and stylish choices. Her influence on fashion can be seen through her collaborations with various brands such as Gentle Monster, Hera and Calvin Klein.

Her partnership with Chanel is set to take her influence to the next level, bringing her unique style to a global audience. With Jennie’s massive following on social media, Chanel can expect to see an increase in brand awareness and sales.

Conclusion

Jennie’s role as global ambassador for Chanel is a significant milestone in both her career and the fashion industry. Her effortless style and magnetic energy make her the perfect fit for the luxury brand, embodying the essence of Chanel’s modern woman.

With Jennie at the forefront of the brand, we can expect to see a fresh take on Chanel’s classic designs, bringing in a new generation of fashion enthusiasts. We’re excited to see what this partnership will bring and how Jennie will continue to influence fashion in the years to come.