Louis Vuitton, one of the world’s most recognized luxury fashion brands, has a rich history that spans over 150 years. The brand was founded in 1854 by Louis Vuitton himself, who quickly gained a reputation for his high-quality luggage and travel accessories. However, upon his death, the question arose: who would take over Louis Vuitton after his passing?
The Early Days of Louis Vuitton
Before getting into the question of succession, it’s worth taking a moment to reflect on Louis Vuitton’s life and legacy. Born in Anchay, France in 1821, Vuitton began working as an apprentice at a trunk-making company in Paris at the age of 16. He quickly became known for his exceptional craftsmanship and innovative designs.
In 1854, he opened his own shop on Rue Neuve des Capucines in Paris and introduced a new type of luggage that was lightweight and airtight. This innovation made travel much easier and more comfortable for the wealthy elite of Europe.
Succession Planning
As Louis Vuitton’s business grew and expanded throughout Europe and eventually the world, he began to think about succession planning. He knew that his brand was unique and that he wanted to ensure its continuity after he was gone.
In the late 19th century, Vuitton’s son Georges joined the family business. Together they continued to innovate and expand the brand’s product line. When Louis Vuitton passed away in 1892 at the age of 70, Georges took over as head of the company.
Under Georges’ leadership, Louis Vuitton continued to thrive. The brand introduced new products like leather handbags and wallets and expanded into new markets like Asia. In fact, it was during Georges’ tenure that Louis Vuitton became truly global.
The Modern Era
Georges Vuitton passed away in 1936 at the age of 70, and his son Gaston-Louis took over the company. Under Gaston-Louis’ leadership, Louis Vuitton continued to expand and innovate. The brand introduced new product lines like clothing and jewelry and opened flagship stores in cities like New York, London, and Tokyo.
In 1987, Louis Vuitton merged with Moët et Chandon and Hennessy to form LVMH (Louis Vuitton Moët Hennessy), one of the largest luxury goods conglomerates in the world. Today, LVMH owns dozens of luxury brands across various industries.
Conclusion
So, who took over Louis Vuitton after its founder’s death? It was his son Georges who ensured that the brand continued to thrive and innovate. And it was under Georges’ leadership that Louis Vuitton became a truly global brand that has endured for over 150 years.
The legacy of Louis Vuitton serves as a reminder of the importance of succession planning for businesses of all sizes. By planning ahead for leadership transitions, businesses can ensure their continuity and longevity for generations to come.