Does Gucci Own North Face?

Does Gucci Own North Face?

There has been much speculation and confusion regarding the ownership of North Face – a popular outdoor clothing and equipment brand. While some people believe that Gucci owns North Face, others argue that it is not true. In this article, we will examine the facts surrounding this topic, so you can have a clear understanding of who owns North Face.

History of North Face

North Face was founded in 1966 by Douglas Tompkins and Kenneth Klopp in San Francisco. The brand started as a small mountaineering retail store that sold high-quality gear for outdoor enthusiasts. Over time, the company expanded its product line to include clothing and equipment for hiking, camping, skiing, and other outdoor activities.

The Acquisition by VF Corporation

In 2000, North Face was acquired by VF Corporation – an American apparel and footwear company that owns several well-known brands such as Vans, Timberland, and Wrangler. Since then, the brand has continued to grow under the umbrella of VF Corporation.

The Myths about Gucci’s Ownership

Despite the fact that VF Corporation has owned North Face for over two decades now, some people still believe that Gucci is the owner of the popular outdoor brand. This myth likely stems from a few different reasons:

  • Synergy between Brands: Both Gucci and North Face are luxury brands with a strong focus on creating high-quality products.

    Some people may assume that they are owned by the same company because they share similar values.

  • Collaboration: In 2020, Gucci partnered with The North Face to create a co-branded collection featuring both brands’ logos on various products such as jackets, backpacks, and footwear. This collaboration may have caused some confusion about the ownership of North Face.

The Verdict

Despite the rumors and myths, it is clear that VF Corporation owns North Face. The company has invested heavily in the brand over the years, expanding its product line and increasing its global reach. While Gucci may be a competitor in the luxury fashion market, it is not the owner of North Face.

Conclusion

In conclusion, it is important to separate fact from fiction when it comes to the ownership of popular brands like North Face. While there are many myths and rumors surrounding this topic, it is essential to rely on credible sources for accurate information. We hope that this article has provided you with a clear understanding of who owns North Face – VF Corporation.