Does Versus Versace Still Exist?

If you’re a fashion enthusiast, then you’ve probably heard of Versus Versace. This iconic brand has been around for decades, but some people are wondering if it still exists today. In this article, we’ll explore the history of Versus Versace and find out whether or not it’s still a relevant name in the fashion industry.

The History of Versus Versace

Versus Versace was founded in 1989 by Gianni Versace, the same man who created the renowned fashion house, Versace. The brand was created as a diffusion line to offer more affordable clothing options to a wider audience. The first collection was a huge success and featured bright colors, bold prints, and daring designs.

Over the years, Versus Versace continued to grow in popularity and became known for its edgier aesthetic. Celebrities such as Madonna and Naomi Campbell were often seen wearing the brand’s designs on the red carpet.

In 1997, Gianni Versace was tragically murdered outside his Miami home. His sister Donatella took over the creative direction of both Versace and Versus Versace.

The Decline of Versus

During the early 2000s, there were signs that all was not well at Versus. The brand had lost its edge and was struggling to stay relevant in an increasingly competitive fashion landscape. In 2005, Gianni’s niece Allegra inherited half of her uncle’s company and became one of the richest women in Italy.

However, despite its financial backing, there were still challenges ahead for the brand. In 2009, Donatella announced that she would be putting the collection on hiatus so that she could focus on revamping it. It wasn’t until 2010 that a new collection was released under Donatella’s leadership.

The Rebirth of Versus

In 2013, Versus Versace made a comeback with the help of British designer Christopher Kane. The brand’s new collection was a hit and featured daring designs such as neon colors, bold prints, and edgy cutouts. It was clear that the brand had regained its edge and was once again a force to be reckoned with in the fashion industry.

Since then, Versus Versace has continued to collaborate with up-and-coming designers, including Anthony Vaccarello and Zayn Malik. The brand has also expanded its offerings to include accessories such as watches and fragrances.

So Does Versus Versace Still Exist?

The answer is yes! While there were some bumps in the road, Versus Versace has managed to make a comeback and regain its status as one of the most exciting brands in fashion. Today, it continues to push boundaries with its daring designs and collaborations.

Conclusion

In conclusion, while there were some challenges along the way, Versus Versace is still very much alive and kicking. The brand’s edgy aesthetic continues to be a favorite among celebrities and fashion enthusiasts alike. With new collaborations on the horizon, we can’t wait to see what’s next for this iconic label.