The Prada store in Marfa, Texas has been the subject of much controversy and debate since its installation in 2005. The store is located in a remote area on US Route 90, about 26 miles from the nearest town of Marfa. The installation consists of a single-storey stucco building with large windows displaying luxury Prada handbags and shoes.
What is the Prada Store in Marfa?
The Prada store in Marfa is an art installation created by artists Elmgreen and Dragset. The installation was commissioned by Art Production Fund and Ballroom Marfa, non-profit art organizations based in New York City and Marfa, respectively. The purpose of the installation was to create a dialogue between art, fashion, and commerce.
Is it a real store?
No, the Prada store in Marfa is not a real store. The products displayed in the windows are real Prada products but they are not for sale. The door to the store is permanently locked and visitors are not allowed to enter.
Why was it created?
The idea behind the Prada store in Marfa was to create an ironic commentary on consumerism and luxury branding. By placing a luxury brand like Prada in such an isolated location where there is no possibility of commerce, the artists were making a statement about our obsession with material possessions.
Is it legal?
Despite being an art installation, the Prada store has faced legal challenges over its existence. In 2014, the Texas Department of Transportation deemed it an illegal outdoor advertising sign due to its proximity to US Route 90 which is designated as a scenic highway and prohibits outdoor advertising within its vicinity. However, after much public outcry and support from art organizations around the world, the Texas legislature passed a bill that exempted certain types of art installations from outdoor advertising regulations, including the Prada store in Marfa.
The Controversy
Despite the exemption from outdoor advertising regulations, the Prada store in Marfa has faced criticism from some who view it as a fake or a gimmick. Some argue that it is not really an art installation since it is promoting a luxury brand and not providing any social commentary. Others argue that it is a fake since it is not a real store and the products displayed are not for sale.
Should it stay or should it go?
The debate over whether the Prada store in Marfa should stay or be removed continues to this day. Supporters argue that it has become an iconic landmark and draws tourists to the area which benefits local businesses. Opponents argue that it is a fake and does not truly represent the art community in Marfa.
In conclusion, whether one views the Prada store in Marfa as an art installation or a fake, there is no denying its impact on the art world and on tourism in the area. Love it or hate it, the Prada store in Marfa will continue to be a topic of discussion for years to come.