What’s the Difference Between Versace and Versus?

If you’re a fashion enthusiast, you must have stumbled upon the names Versace and Versus. These two brands are quite popular, but what’s the difference between them?

Are they the same company or different entities? Let’s dive into it.

The History of Versace

Versace is an Italian luxury fashion company founded in 1978 by Gianni Versace. It’s known for its bold and glamorous designs that cater to high-end clients. The brand has expanded over the years and now includes clothing, accessories, fragrances, home decor, and even hotels.

After Gianni Versace’s tragic death in 1997, his sister Donatella took over as creative director. She has continued to uphold the brand’s legacy of creating extravagant designs that exude luxury.

The Emergence of Versus

Versus, on the other hand, is a diffusion line launched by Versace in 1989. It was created as a more affordable option for younger audiences who couldn’t afford the mainline collection’s prices.

The brand was initially called “Versus by Gianni Versace,” but after his passing, it was rebranded as “Versus Versace. “

The brand was relaunched in 2009 with Christopher Kane as creative director. He was later succeeded by J.W Anderson and Anthony Vaccarello before Donatella took over in 2016.

Differences Between Versace and Versus

While both brands are under the same umbrella company, there are some noticeable differences between them:

  • Price: The mainline collection is pricier than the diffusion line.
  • Target Audience: Versace’s Target audience is mainly high-end clients, while Versus Targets a younger demographic.
  • Design Aesthetic: Versace’s designs are more extravagant and bold, while Versus’ designs are more youthful and playful.

In Conclusion

So, to sum it up, the primary difference between Versace and Versus is their price point, Target audience, and design aesthetic. While they’re both under the same company, they cater to different clientele with their unique styles.

If you’re looking for high-end luxury pieces with bold designs, go for Versace. But if you want something more affordable yet still fashionable and playful, check out Versus.