If you’ve ever come across a Versus Versace product, you might have noticed that it is relatively cheaper than the mainline Versace collection. Many people wonder why this is the case. In this article, we will take a closer look at why Versus Versace is cheaper.
What is Versus Versace?
Versus Versace is a diffusion line of the Italian fashion house, Versace. Donatella Versace, the creative director of the brand, launched the line in 1989 to appeal to a younger audience. The collection features bold prints, vibrant colors, and edgy designs that are different from the mainline collection’s classic and sophisticated style.
The Production Process
One of the reasons why Versus Versace is less expensive than its mainline counterpart is because of its production process. The materials used in making the clothes are less costly than those used in creating pieces for the mainline collection. Additionally, they use less complicated techniques during production.
Target Audience
Another reason why Versus Versace is cheaper than its mainline counterpart is due to its Target audience. The brand caters to a younger demographic who may not be able to afford luxury couture prices but still want to own items from an esteemed luxury brand like Versace.
Distribution and Availability
The distribution and availability of Versus Versace products also contribute to their lower price point. They are readily available in many department stores and online retailers worldwide compared to mainline products that are often sold exclusively in high-end boutiques.
Conclusion
In conclusion, there are several reasons why Versus Versace is cheaper than its mainline counterpart. The production process involves less expensive materials and simpler techniques.
Additionally, the Target audience caters to a younger demographic who may not be able to afford luxury couture prices. Finally, the distribution and availability of Versus Versace products also contribute to their lower price point. Despite being less expensive, Versus Versace still carries the same level of prestige and quality that is associated with the Versace brand.