Have you ever wondered why there is a Prada store in the middle of the desert? This peculiar sight can be seen while driving down Highway 90 in Texas, just outside the small town of Marfa.
It’s not uncommon for drivers to do a double-take as they pass by this unusual structure. In this article, we’ll explore the story behind this enigmatic store and its significance.
The Story Behind The Store
The Prada Marfa store was created by two artists, Elmgreen and Dragset in 2005. The concept behind the store was to create a permanent art installation that would serve as a critique on consumerism and luxury goods. While it may look like a real store from the outside, it is actually a sculpture that is permanently sealed shut – no one can ever buy anything from it.
The Design
The design of the Prada Marfa store is intentionally minimalistic. It’s made out of plaster and resembles a typical Prada boutique, complete with window displays showcasing Prada merchandise.
However, upon closer inspection, you’ll realize that all the products are actually counterfeit. The shoes and handbags are made out of paper and will crumble if touched.
What Makes It So Special?
The Prada Marfa store has become an iconic landmark in Texas due to its uniqueness and quirkiness. It has also been featured in films such as “No Country for Old Men” and “Arrested Development.”
However, what makes it truly special is its commentary on consumer culture. The artists believe that our obsession with luxury goods has become so extreme that we now consider them to be works of art.
Conclusion
The Prada Marfa store may seem like an oddity at first glance, but it serves as an important reminder about our relationship with consumerism and luxury goods. It challenges us to question our values and what we consider to be important. So, the next time you find yourself driving down Highway 90 in Texas, make sure to stop by and take a closer look at this fascinating piece of art.
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