The fashion industry was rocked in 1997 when Gianni Versace, the founder of luxury fashion house Versace, was tragically murdered outside his Miami Beach home. His untimely death left a void in the fashion world and raised questions about who would take over the iconic brand.
After Gianni’s death, his sister Donatella Versace took over as creative director and vice president of the company. Donatella had been working alongside her brother since the early days of Versace and had already played a significant role in creating some of the brand’s most memorable designs.
Under Donatella’s leadership, Versace continued to thrive. She brought her own unique vision to the brand while still honoring her brother’s legacy. She introduced new designs that were bold, sexy, and glamorous, which became synonymous with the Versace name.
In 2004, Donatella’s daughter Allegra inherited 50% of the company following Gianni’s death. This move ensured that Versace would remain a family-owned business for years to come.
Today, Donatella is still at the helm of Versace as its creative director, while Allegra remains a major shareholder in the company. The brand has continued to evolve over time and remains one of the most iconic names in luxury fashion.
In recent years, there have been rumors that Versace may be sold to a larger conglomerate. However, both Donatella and Allegra have repeatedly stated that they have no intentions of selling their family business.
In conclusion, after Gianni Versace’s tragic death in 1997, his sister Donatella took over as creative director and vice president of luxury fashion house Versace. Since then she has been leading it with style and grace while keeping her brother’s legacy intact. With Allegra now owning half of the shares in the company, it seems like this iconic fashion house will remain a family-owned business for years to come.