Who Runs Chanel Now?

Chanel is one of the world’s most iconic fashion brands, known for its timeless designs and signature pieces. However, with the passing of its legendary founder Coco Chanel, many have wondered who runs the company now. Let’s take a closer look at the people behind the brand.

Alain Wertheimer and Gerard Wertheimer

Chanel is owned by two brothers, Alain Wertheimer and Gerard Wertheimer. The brothers took over the company in 1983 after their grandfather Pierre Wertheimer passed away.

Pierre was a business partner of Coco Chanel and helped her launch her first fragrance, Chanel No. 5, in 1921.

The Wertheimer brothers are notoriously private and rarely give interviews or make public appearances. However, they are known to be hands-on owners who are deeply involved in the day-to-day operations of Chanel.

Karl Lagerfeld

For over three decades, Karl Lagerfeld was the creative director of Chanel. He was responsible for designing the brand’s clothing collections as well as its accessories and beauty products. Lagerfeld passed away in February 2019 at the age of 85.

Under Lagerfeld’s leadership, Chanel became one of the most successful fashion houses in history. He brought a modern edge to Coco Chanel’s classic designs and created some of the brand’s most iconic pieces such as the quilted handbag and tweed jacket.

Virginie Viard

Following Lagerfeld’s passing, Virginie Viard was named as his successor as creative director of Chanel. Viard had worked closely with Lagerfeld for over 30 years and was his right-hand woman.

Viard has stated that she plans to continue Lagerfeld’s legacy at Chanel while also bringing her own personal touch to the brand. She debuted her first collection for Chanel during Paris Fashion Week in October 2019.

The Future of Chanel

With the Wertheimer brothers still at the helm and Viard taking over as creative director, Chanel seems poised for continued success. The brand’s dedication to quality and innovation has kept it relevant for over a century, and it shows no signs of slowing down.

As Coco Chanel famously said, “Fashion fades, only style remains the same.” With its timeless designs, it’s clear that Chanel has plenty of style to spare.