Chanel Bleu is a fragrance line that has been making waves in the perfume industry since its launch in 2010. The fragrance was created by Jacques Polge, who is known for his iconic creations for Chanel. However, the question that arises is, who is the face of Chanel Bleu?
At first, you might assume that the face of Chanel Bleu would be a famous celebrity like most fragrance campaigns. However, the truth is quite different. Chanel chose to use a relatively unknown model named Gaspard Ulliel as the face of Chanel Bleu.
Ulliel is a French actor and model who has appeared in numerous films and television shows. He has also modeled for other high-end fashion brands such as Longchamp and Yves Saint Laurent.
Chanel’s decision to use Ulliel as the face of their fragrance was a bold move. It represented their desire to break away from traditional celebrity endorsements and instead focus on the quality of their product.
The campaign itself was understated yet impactful, with Ulliel exuding an air of sophistication and masculinity that perfectly complemented the scent of Chanel Bleu.
In addition to Ulliel’s role as the face of Chanel Bleu, he also starred in a short film directed by Martin Scorsese for the fragrance’s marketing campaign. The film featured Ulliel portraying a rebellious yet refined character driving through the streets of New York City.
The choice to have Ulliel star in both the print and video campaigns for Chanel Bleu was a smart one, as it allowed consumers to connect with him on multiple levels and see how well he embodied the essence of the fragrance.
In conclusion, while you may not have heard of Gaspard Ulliel before, he is undoubtedly an integral part of Chanel Bleu’s success. His unique blend of sophistication and ruggedness perfectly complements this iconic scent, making him an excellent choice as the face of Chanel Bleu.