Who Is the Current Designer for Chanel?

When we think of the iconic Parisian fashion house, Chanel, the first thing that comes to mind is the elegant and timeless designs of founder Coco Chanel. However, since her passing in 1971, the brand has been led by a series of talented designers who have continued to infuse their own unique style into the brand’s DNA. So who is the current designer for Chanel?

Virginie Viard is the current creative director of Chanel since 2019. She took over from Karl Lagerfeld who was at the helm of the brand for an impressive 36 years and passed away in February 2019. Viard was Lagerfeld’s right-hand woman for over 30 years and worked closely with him on all aspects of design.

Early Life and Career

Viard was born on April 28th, 1962 in Lyon, France. As a child, she had a passion for fashion and would often spend hours drawing sketches of clothing designs. After studying at Lycée La Martinière-Diderot in Lyon, she moved to Paris to study at École Duperré where she honed her skills in fashion design.

After completing her studies, Viard began her career working for legendary fashion designer Jean Patou as an intern before moving on to work as an assistant at Chloe under Karl Lagerfeld’s direction.

Working with Karl Lagerfeld

In 1987, Viard began working with Lagerfeld at Chanel as an intern before being promoted to haute couture embroidery director. Over time, she became Lagerfeld’s right-hand woman and worked alongside him on every aspect of design including haute couture collections, ready-to-wear collections and accessories.

The Future Direction of Chanel

Now that Viard has taken over as creative director of Chanel, many are wondering what direction she will take the brand in. Viard has already shown that she is capable of infusing her own unique style into the brand, while still remaining true to the classic Chanel aesthetic.

Under her direction, Chanel’s Spring/Summer 2020 collection featured a mix of classic tweed suits and modern streetwear-inspired looks. Viard has also expanded Chanel’s range of accessories with new designs such as oversized belts and statement earrings.

  • Conclusion

In conclusion, Virginie Viard is the current designer for Chanel and has taken over from legendary designer Karl Lagerfeld. With her extensive experience working alongside Lagerfeld, she is more than capable of continuing his legacy while also infusing her own unique style into the brand. We can’t wait to see what she has in store for Chanel in the future!