Michael Coste is a name that has become synonymous with the luxury fashion house, Hermes. But who exactly is he and what role does he play at the company?
Early Career:
Before joining Hermes, Michael Coste had an impressive career in the French military. He served as a Lieutenant Colonel in the French army for over 20 years and was decorated with numerous awards for his service.
Joining Hermes:
In 2009, Coste joined Hermes as their head of security. His role was to oversee the safety and security of the brand’s stores, employees, and products. However, his job quickly evolved beyond just security.
The Role of Michael Coste at Hermes
Brand Protection
Coste’s primary responsibility at Hermes is to protect the brand from counterfeiting and intellectual property theft. He has implemented various measures to combat counterfeiters, including working with law enforcement agencies around the world to shut down counterfeit operations.
Crisis Management
Coste is also responsible for crisis management at Hermes. In 2013, when armed robbers stole millions of dollars worth of goods from a Hermes store in Paris, Coste played a crucial role in ensuring that all employees were safe and that the stolen goods were recovered.
Public Relations
As part of his role at Hermes, Coste has also become somewhat of a public figure. He often represents the brand at events and has been interviewed by various media outlets about his work at Hermes.
The Man Behind The Role:
Despite his high-profile position at one of the world’s most prestigious luxury brands, Michael Coste remains relatively unknown outside of industry circles. However, those who have worked with him describe him as a highly skilled professional who is deeply committed to protecting the heritage and integrity of the Hermes brand.
- He is known for his attention to detail and ability to think creatively when it comes to brand protection
- Coste is also highly respected for his leadership skills and his ability to work effectively with law enforcement agencies around the world
- He is fluent in several languages, including English, French, Spanish, and German
In Conclusion:
Michael Coste’s role at Hermes may have started out as head of security, but it has since evolved into a multifaceted position that involves protecting the brand from counterfeiting, crisis management, and public relations. His contributions have been crucial in maintaining the integrity of one of the world’s most iconic luxury brands.
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