Who Does Prada Belong To?

Prada is one of the most iconic luxury fashion brands in the world, known for its high-quality products and innovative designs. Founded in 1913 by Mario Prada, the company has grown to become one of the most successful and influential fashion houses, with a global presence and a loyal following of fans.

If you’re wondering who does Prada belong to today, the answer is quite simple – it’s still owned by the Prada family. However, this wasn’t always the case. In fact, there was a time when the company was struggling to stay afloat and had to be saved by an unlikely investor.

In 1978, Miuccia Prada, Mario Prada’s granddaughter, took over the business from her mother and transformed it into what we know today. She introduced new designs that were more modern and daring than what Prada had been producing before. However, despite her best efforts, sales remained stagnant for years.

It wasn’t until 1999 that things started to turn around for Prada. That year, Miuccia’s husband Patrizio Bertelli stepped in and invested heavily in the company. Bertelli had no experience in fashion but was a shrewd businessman with a talent for marketing and branding.

Under Bertelli’s guidance, Prada underwent a major transformation. He expanded the brand into new markets and acquired other luxury labels like Jil Sander and Helmut Lang. He also invested heavily in marketing campaigns that helped raise the brand’s profile even higher.

Today, Prada is still owned by Miuccia Prada and her family but operates under the umbrella of their holding company – Prada Group. The group also owns other luxury brands like Miu Miu and Car Shoe.

In conclusion, while there have been some changes to who owns Prada over the years, it remains under the control of its founding family. Thanks to their vision and dedication as well as the business acumen of Patrizio Bertelli, Prada has become one of the most successful and admired fashion brands in the world.