Who Created Versace Chain Reaction?

The Versace Chain Reaction sneaker has been making waves in the fashion industry since its release in 2018. The shoe features a chunky sole, bold colors, and the iconic Versace logo prominently displayed on the side.

But who is responsible for creating this eye-catching design? Let’s take a closer look.

Gianni Versace

The late Gianni Versace founded the Italian luxury fashion house in 1978. Known for his bold and extravagant designs, Versace quickly became a favorite among celebrities and fashion enthusiasts alike. His signature style included bright colors, bold prints, and daring cuts.

Donatella Versace

Following Gianni’s tragic death in 1997, his sister Donatella took over as creative director of the brand. Donatella had worked closely with her brother for many years and shared his passion for creating show-stopping designs that pushed boundaries.

Chain Reaction Design Team

While Gianni and Donatella are both integral to the Versace brand, they did not personally design the Chain Reaction sneaker. Instead, it was created by a team of designers at the company.

Steven Smith

One member of this team is Steven Smith, who was brought on board by Donatella to help create a new line of sneakers for the brand. Smith is no stranger to athletic footwear – he previously worked at Reebok and Yeezy before joining forces with Versace.

Alessandro Vitelli

Another key player on the Chain Reaction design team is Alessandro Vitelli. Vitelli has been with Versace since 2005 and has worked on a variety of projects for the brand over the years. He played an instrumental role in bringing Donatella’s vision for the sneaker to life.

  • The Inspiration

So where did the inspiration for the Chain Reaction come from? According to Donatella, the design was influenced by the chunky sneakers of the 90s, as well as the brand’s iconic chain-link motif.

The Release

The Versace Chain Reaction made its debut during the brand’s Spring/Summer 2018 runway show in Milan. The bold sneaker was an instant hit, with fashion lovers and sneakerheads alike clamoring to get their hands on a pair.

Conclusion

In conclusion, while Gianni and Donatella Versace are both instrumental to the success of their eponymous brand, it was a team effort that brought the Chain Reaction sneaker to life. Designers like Steven Smith and Alessandro Vitelli worked tirelessly to create a shoe that would capture the attention of fashion enthusiasts around the world. With its bold colors, chunky sole, and iconic logo, it’s no wonder that this sneaker has become one of Versace’s most popular designs in recent years.