The Gucci Jackie is one of the most iconic and timeless bags in the fashion industry. Originally known as the “Fifties Constance,” it was later renamed in honor of Jacqueline Kennedy Onassis, who famously carried the bag in the ’60s and ’70s. But when exactly was this legendary bag released?
A Brief History of Gucci
Before we dive into the history of the Gucci Jackie bag, let’s take a quick look at the brand itself. Gucci was founded by Guccio Gucci in Florence, Italy, in 1921. The brand initially focused on producing high-quality leather goods, including luggage and handbags.
Over time, Gucci expanded its offerings to include clothing, shoes, and other accessories. The brand quickly became known for its luxurious and sophisticated designs, which were popular among celebrities and fashion icons.
The Birth of the Jackie Bag
The original version of the Jackie bag was introduced in 1950 as the “Fifties Constance.” It was designed by Aldo Gucci, one of Guccio’s sons, and featured a sleek and structured Silhouette with a signature piston clasp.
In 1961, Jacqueline Kennedy Onassis was photographed carrying the bag while on vacation in Capri. The photo went viral, catapulting the bag to worldwide fame almost overnight. In honor of Onassis’s love for the bag, Gucci officially renamed it as “Jackie” in 1964.
The Evolution of the Jackie Bag
Over the years, Gucci has released several versions of the Jackie bag with minor updates to its design and hardware. However, it wasn’t until Frida Giannini took over as creative director in 2006 that a major overhaul took place.
Giannini reimagined the classic Jackie bag with a more modern twist. She introduced new colors, materials, and sizes and made updates to the hardware and clasp. The new version of the Jackie bag was an instant hit among fashion enthusiasts and celebrities alike.
Conclusion
In conclusion, the Gucci Jackie bag was originally released in the 1950s as the “Fifties Constance” before being renamed in honor of Jacqueline Kennedy Onassis in 1964. Over the years, the bag has undergone several updates and revisions, but it remains a timeless classic that continues to capture the hearts of fashion lovers around the world.
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