The Versace brand is a luxury fashion brand that has been around for several decades. It is known worldwide for its glamorous designs and bold prints.
The founder of the brand, Gianni Versace, had an extraordinary talent for creating clothes that were both elegant and provocative. In this article, we will take a closer look at when the Versace brand started and how it became one of the most iconic fashion houses in the world.
The Early Days
Gianni Versace was born in Reggio Calabria, Italy, in 1946. He grew up in a family of dressmakers and learned about fashion from an early age.
After finishing school, he moved to Milan to pursue his passion for design. In 1978, he founded the Versace brand with his brother Santo and sister Donatella.
The early days of the Versace brand were not easy. Gianni faced many setbacks and challenges as he tried to establish himself in the fashion industry. However, he was determined to succeed and worked tirelessly to create pieces that would capture people’s attention.
The Rise to Fame
In the 1980s, the Versace brand started gaining popularity among celebrities and fashion enthusiasts. Gianni’s designs were daring and bold, featuring bright colors, intricate patterns, and luxurious fabrics. His clothes were often worn by famous musicians such as Elton John and Madonna.
By the 1990s, the Versace brand had become a household name. The company expanded its offerings to include accessories, fragrances, home furnishings, and even hotels. Gianni’s sister Donatella became an integral part of the business as she took on a more prominent role in designing collections.
The Tragic End
Despite its success, tragedy struck the Versace family in 1997 when Gianni was murdered outside his Miami Beach home by serial killer Andrew Cunanan. The news sent shockwaves through the fashion world, and the brand was left reeling from the loss of its founder.
However, the Versace brand persevered and continued to produce stunning collections under the leadership of Donatella. She took over as creative director and has since been responsible for many iconic designs that have kept the brand relevant in today’s fashion landscape.
Conclusion
In conclusion, the Versace brand started in 1978 when Gianni Versace founded it with his siblings. Despite facing many challenges in its early days, the brand became an international sensation in the 1980s and 1990s, thanks to Gianni’s bold designs.
Although tragedy struck with Gianni’s untimely death, the brand has continued to flourish under Donatella’s leadership. Today, it remains one of the most iconic and influential fashion houses in the world.