When Did Prada Buy Miu?

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Prada is a well-known luxury fashion brand that has been around since the early 1900s. However, not many people know that Prada also owns another popular brand called Miu Miu.

The acquisition of Miu Miu by Prada happened quite some time ago, but the details are not widely known. In this article, we will explore when Prada bought Miu Miu and the history of these two iconic fashion brands.

Prada and Miu Miu: A Brief History

Prada was founded in Milan, Italy in 1913 by Mario Prada. Initially, the brand focused on producing high-quality leather goods such as bags and suitcases. It wasn’t until the 1980s that Prada began to expand its offerings into clothing and accessories for men and women.

Miu Miu, on the other hand, is a more recent addition to the fashion world. The brand was launched in 1993 by Miuccia Prada, Mario’s granddaughter. While Prada was known for its classic designs and understated elegance, Miu Miu was more playful and experimental.

When Did Prada Buy Miu?

Prada acquired a 75% stake in Miu Miu in 1999, just six years after its launch. The deal was reportedly worth $125 million and allowed Miuccia to maintain creative control over the brand.

Since then, both brands have continued to grow and evolve under the leadership of Miuccia Prada. Today, Prada is known for its clean lines and minimalist aesthetic while Miu Miu is beloved for its bold colors and whimsical designs.

The Legacy of Prada and Miu Miu

The acquisition of Miu Miu by Prada was a significant moment in fashion history. It allowed two iconic brands to come together and leverage their respective strengths to create something truly special.

Today, Prada and Miu Miu continue to be at the forefront of the fashion industry, pushing boundaries and setting trends. While they may have different aesthetics, both brands share a commitment to quality craftsmanship and innovative design.

Conclusion

In conclusion, Prada bought Miu Miu in 1999 for $125 million. Since then, both brands have continued to thrive under the leadership of Miuccia Prada. While they may have different styles, Prada and Miu Miu are united by their commitment to excellence in fashion.

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