Miuccia Prada is one of the most well-known names in the fashion industry, with her brand Prada being a household name across the globe. However, many people do not know the story behind Miuccia Prada’s takeover of the company. Let’s take a closer look at when she took over and how it affected the brand.
Early Days of Prada
Prada was founded in 1913 by Miuccia’s grandfather, Mario Prada. Initially, the company specialized in leather goods such as bags and luggage. However, it wasn’t until Miuccia’s father took over in 1958 that the company began to expand into fashion.
Miuccia Joins The Company
Miuccia herself joined the company in 1970 after completing her PhD in political science. She initially had no interest in fashion but soon became intrigued by it. In 1978, Miuccia took over from her mother as head of the company’s accessories department.
Miuccia Takes Over The Company
It wasn’t until 1978 that Miuccia officially took over as head of Prada after her mother retired. At this time, Prada was still primarily a leather goods company with a few clothing items on offer.
The Transformation Of The Brand
Under Miuccia’s leadership, Prada began to transform from a traditional luxury brand to a more avant-garde and experimental label. She introduced unconventional materials such as nylon into her designs and played with gender roles through her clothing.
The Birth Of “Prada Sport”
In 1997, Miuccia launched “Prada Sport” which was aimed at a younger audience and focused on more casual clothing such as sneakers and backpacks. This move helped to cement Prada as a modern and relevant brand.
The Success of Prada
Since Miuccia took over, Prada has become one of the most successful luxury brands in the world. The brand is known for its innovative designs and high-quality materials. Miuccia’s unique approach to fashion has won her numerous awards and accolades.
Miuccia’s Impact On The Fashion Industry
Miuccia’s impact on the fashion industry cannot be overstated. She is widely credited with revolutionizing the luxury fashion industry by challenging traditional ideas of beauty and femininity.
Prada Today
Today, Prada is still a family-owned company with Miuccia at the helm. The brand continues to innovate and push boundaries, with recent collections featuring bold prints and bright colors.
Conclusion
In conclusion, Miuccia Prada took over as head of Prada in 1978 after working for the company for several years. Under her leadership, the brand has transformed from a traditional luxury label to an avant-garde and experimental one.
Her impact on the fashion industry cannot be overstated, and her unique approach to design has won her numerous awards and accolades. Today, Prada remains one of the most successful luxury brands in the world thanks to Miuccia’s vision and leadership.
10 Related Question Answers Found
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