Louis Vuitton is a luxury fashion brand that has been around for more than 160 years. Over the years, the brand has undergone several changes in terms of design, style, and packaging.
One of the most significant changes that Louis Vuitton made was to their box. In this article, we will explore when Louis Vuitton changed their box and what led to this change.
The Original Louis Vuitton Box
When Louis Vuitton first started in 1854, the brand used a gray Trianon canvas material for its luggage. The boxes were designed to be sturdy and durable enough to withstand travel conditions and protect the valuable contents inside. The brand’s iconic monogram pattern was introduced in 1896, which was later added to the boxes.
The Brown Louis Vuitton Box
In 1991, Louis Vuitton made a significant change to its packaging by introducing a new brown box with golden brass hardware. This change was made to give the brand’s packaging a more elegant and luxurious look that reflected its status as a high-end fashion brand.
Why Did Louis Vuitton Change Their Box?
The reason behind this change was simple – to enhance the customer experience by providing them with a luxurious unboxing experience. The new box design featured a sleeker look with rounded edges that were easier on the eyes. Additionally, it came with golden brass hardware that added an extra touch of sophistication.
The New Louis Vuitton Box
In 2016, after more than two decades of using the brown box design, Louis Vuitton announced another major redesign of its packaging. The new design featured a brighter shade of brown with more pronounced monogram patterns and leather handles.
The new box also came with an extra layer of protection – an interior box made from microfiber fabric – that protected the contents from scratches and damage during transportation.
Conclusion
In conclusion, Louis Vuitton has undergone several changes in its packaging over the years. The brand’s original gray Trianon canvas material was replaced with a brown box in 1991, which was later redesigned in 2016 to enhance the unboxing experience and better protect the valuable contents inside. These changes demonstrate Louis Vuitton’s commitment to innovation and its dedication to providing customers with the best possible luxury experience.