Boy De Chanel is a makeup line for men, launched by the prestigious French fashion house, Chanel. The brand is known for its iconic fragrances and luxurious clothing lines. However, the launch of Boy De Chanel in 2018 marked a new era for the brand, making it more inclusive and diverse than ever before.
The Launch of Boy De Chanel
The launch of Boy De Chanel was a significant moment for the fashion industry, as it was one of the first times a luxury brand had created a makeup line exclusively for men. The collection features three essential products: a tinted moisturizer, an eyebrow pencil, and a matte lip balm.
The Inspiration Behind Boy De Chanel
In an interview with WWD, Thomas du Pré de Saint Maur, director of creation at Chanel’s Makeup Creation Studio, explained that the inspiration behind Boy De Chanel came from men who were already using women’s beauty products. “They’re very demanding in terms of quality and performance,” he said. “They wanted something specifically designed for them.”
The Name ‘Boy’
The name ‘Boy’ is inspired by Gabrielle “Coco” Chanel’s lover and muse, Arthur Capel, who was often referred to as “Boy.” According to Saint Maur, the name represents “the free spirit that characterizes CHANEL bags just as much as Gabrielle Chanel’s clothing.”
Marketing Strategy
When it came to marketing Boy De Chanel, the brand chose to feature actor Lee Dong-wook as its first ambassador. Dong-wook is one of South Korea’s most popular actors and a rising star in the Korean entertainment industry.
The campaign also featured other male models showcasing the collection’s versatility on different skin tones.
Conclusion
The launch of Boy De Chanel was a significant step forward for gender inclusivity in the beauty industry. Chanel’s decision to create a makeup line specifically for men has opened doors for other luxury brands to follow suit and cater to a broader audience.
The name ‘Boy’ is not only a nod to the brand’s heritage but also represents the free-spirited nature of the collection. With its sleek packaging and high-quality products, Boy De Chanel has become a statement piece in men’s grooming routines, proving that makeup has no gender.