Graphic design is the art of creating visual messages that communicate to an audience. The visual system is an important part of graphic design, as it helps organize information and guide the viewer’s eye. It involves a combination of elements such as typography, color, imagery, layout, and more to create a cohesive message.
The visual system consists of two parts – structure and hierarchy. Structure refers to how elements are arranged in relation to each other, while hierarchy is how they are organized in order of importance.
Structure can be created using grids and guides to help keep the design balanced and organized. Hierarchy helps viewers focus on the most important elements first by using size, weight, color contrast, or position.
Typography is a big part of graphic design since it’s one of the main ways viewers interact with text-based information. Typography involves choosing typefaces that are legible and appropriate for the message being conveyed.
It also involves setting type in a way that’s visually pleasing and easy to read. Key considerations include font size, line length, line height (leading), tracking (kerning), and alignment (left-justified or centered).
Color is another key element in graphic design since it can communicate feelings or ideas without having words present. Color can be used to draw attention to certain elements or create harmony between different parts of a design. Colors should be used thoughtfully since they can evoke certain emotions or connotations depending on their hues and values – such as warm tones evoking feelings of happiness while cooler tones can create a sense of calmness or serenity.
Images are also an important part of graphic design since they help break up text-heavy designs and provide visual interest for viewers. Images should be chosen carefully so that they align with the message being conveyed – for example, if you’re designing for an eco-friendly company you may want to use photos related to nature or sustainability instead of stock images unrelated to your company’s mission statement or goals.
Layout is how all these elements come together in a cohesive way so that viewers know where their eyes should go first when looking at your design piece. It’s important think about how all these elements will look together before starting your design process so you don’t end up with something cluttered that looks unprofessional or overwhelms viewers instead of guiding them through the content you’ve created.
In conclusion, understanding the visual system in graphic design can help create effective visuals that communicate messages clearly and effectively by organizing information in a way that makes sense for viewers when looking at your pieces for the first time.
Conclusion: The visual system in graphic design plays an essential role in creating visuals that communicate messages clearly by organizing information into a structured layout with hierarchy based on importance level as well as adding typography, color and imagery for additional emphasis on key points within the piece itself. This helps ensure viewers have an easy time understanding what content is being presented without feeling overwhelmed or confused by too much clutter on one page/design piece at once.