Versace and Versus Versace are two of the most iconic luxury fashion brands in the world, but what is the difference between the two? While they both share the same founder, there are distinct differences that set them apart. In this article, we’ll dive into the history and characteristics of these two brands.
History of Versace
Versace is an Italian luxury fashion company that was founded by Gianni Versace in 1978. The brand quickly gained a reputation for its bold designs and use of vibrant colors. Gianni was known for his flamboyant personality and his love for theatricality, which he brought to his fashion shows.
After Gianni’s tragic death in 1997, his sister Donatella took over as creative director of the brand. Under her leadership, Versace continued to innovate and push boundaries in the fashion industry.
Today, Versace is known for its opulent designs and use of luxurious materials like silk, leather, and fur. The brand has expanded beyond clothing to include accessories like handbags and sunglasses, as well as home goods like bedding and tableware.
History of Versus Versace
Versus Versace is a diffusion line that was launched by Gianni’s brother Santo in 1989. The brand was created to appeal to a younger audience with edgier designs at a more affordable price point.
The first collection featured mostly denim pieces with a punk rock vibe. Over the years, Versus has collaborated with numerous designers including Christopher Kane and J.W. Anderson.
In 2009, Donatella took over as creative director of Versus Versace with a focus on bringing a more youthful energy to the brand. She enlisted up-and-coming designers like Anthony Vaccarello and J. Anderson to create capsule collections for Versus.
Differences Between Versace and Versus Versace
While both Versace and Versus Versace share the same DNA, there are several key differences between the two brands.
Design Aesthetic: Versace is known for its opulent designs that feature bold prints and vibrant colors. In contrast, Versus Versace has a more edgy, youthful aesthetic with a focus on streetwear-inspired designs.
Price Point: While both brands are considered luxury fashion, Versus Versace is generally less expensive than its parent brand. This makes it more accessible to younger consumers who may not be able to afford the high price tags of classic Versace pieces.
Target Audience: Versace’s Target audience includes affluent consumers who appreciate luxury fashion and are willing to pay a premium for it. In contrast, Versus Versace caters to a younger demographic that values edgier designs at an affordable price point.
In Conclusion
In conclusion, while both brands share the same founder and DNA, they have distinct differences in design aesthetic, price point, and Target audience. Whether you’re drawn to the opulent designs of classic Versace or the edgy streetwear-inspired pieces from Versus Versace, there’s something for everyone in this iconic fashion family.