When it comes to fashion, the name Versace is one that instantly comes to mind. The Italian luxury fashion company has been around since 1978, and it has become a symbol of glamour, sophistication, and style.
Over the years, Versace has launched different collections to cater to different markets. These collections include Versace Collection, Versus Versace, and Gianni Versace Couture.
But what is the difference between these collections? Let’s take a closer look.
Versace Collection
Versace Collection is the most accessible collection in the brand’s lineup. It is Targeted towards a younger market and offers a range of ready-to-wear pieces such as t-shirts, jeans, jackets, and accessories. The collection focuses on contemporary designs with bold prints and patterns that are easily recognizable as Versace.
One of the defining characteristics of the Versace Collection is its use of the Medusa head logo. This iconic symbol is often used on clothing and accessories within this collection.
Versus Versace
Versus Versace was launched in 1989 by Donatella Versace as a diffusion line for younger customers looking for trendy pieces that were more affordable than those from the mainline collection. It features more experimental designs with edgier cuts and bolder prints than the other collections.
The brand’s signature lion head logo is typically featured on clothing items within this collection. Recently, Anthony Vaccarello took over as creative director for this line after collaborating with Donatella for several years.
Gianni Versace Couture
Gianni Versace Couture was created by founder Gianni himself in 1989 as an extension of his mainline collection. It features couture-level designs made from high-quality materials such as silk, leather, and fur. This collection was aimed at customers who were looking for unique pieces that were not mass-produced.
Gianni Versace Couture was also known for its use of intricate detailing and embroidery on its clothing. The collection was seen as a symbol of luxury and exclusivity. After Gianni’s tragic death in 1997, Donatella took over the brand and continued to produce this collection.
-
So, what is the difference between these collections?
In summary, Versace Collection is the most affordable and accessible line, while Versus Versace offers more experimental designs at a mid-level price point. Gianni Versace Couture is the most expensive and exclusive line with high-quality materials and intricate detailing.
While each collection has its own unique characteristics, they all share the same iconic Versace aesthetic that has made the brand so famous. Whether you are looking for a trendy streetwear piece or an exclusive couture gown, there is something for everyone in the world of Versace.