What Is Prada Fondazione?

Prada Fondazione is a non-profit contemporary art foundation that was established in 1993 by the luxury fashion brand Prada. The foundation is based in Milan, Italy, and aims to promote contemporary culture by supporting and showcasing the work of emerging and established artists.

History

The Prada Fondazione was founded by Miuccia Prada and Patrizio Bertelli, the owners of the fashion brand. The foundation was initially created as a means of supporting contemporary art through exhibitions, publications, and events. In 2015, the foundation moved to a new location in Milan – a complex of seven historic buildings that had been restored and renovated for the purpose of displaying contemporary art.

Mission

The mission of the Prada Fondazione is to foster creativity and support cultural diversity by showcasing the work of both emerging and established artists from around the world. The foundation also aims to support research into new artistic forms and practices.

Exhibitions

The Prada Fondazione has organized numerous exhibitions since its inception, featuring works by artists such as Damien Hirst, Jeff Koons, and Carsten Höller. The foundation has also sponsored exhibitions at other institutions, including New York’s MoMA PS1.

The Wes Anderson Bar Luce

In addition to its exhibition spaces, the Prada Fondazione also features a café designed by filmmaker Wes Anderson. The café – called Bar Luce – is located within one of the historic buildings on the foundation’s campus. It features retro-inspired décor that evokes 1950s Italian cafes.

The Tower

One of the most notable features of the Prada Fondazione’s new location is an imposing tower that rises above its courtyard. The tower – which was designed by architect Rem Koolhaas – houses exhibition spaces as well as offices for the foundation’s staff.

Conclusion

Prada Fondazione is an important institution in the world of contemporary art, providing a platform for emerging artists and supporting established ones. With its new location in Milan, the foundation has expanded its exhibition spaces and become an even more significant force in the art world.