What Is New Wave Graphic Design?
New wave graphic design is a style of visual art and communication that emerged in the mid-1970s. It is characterized by its bold, bright colors, geometric shapes, and typography that often includes a nod to classic typefaces such as Futura and Helvetica.
This style of design was heavily influenced by the punk scene of the 1970s and 1980s, as well as the wider pop culture of that time period. New wave graphic design is renowned for its use of vibrant colors, geometric shapes, and typography to create an eye-catching design that stands out from the crowd.
The goal of new wave graphic design was to create something visually stimulating and memorable. This style of art was often used to express an opinion or stance on a political or social issue, or simply to attract attention. It had a major influence on advertising in the 1980s and 1990s, particularly in the music industry where it featured heavily in album artwork and promotional materials.
New wave graphic design is still used today by artists and designers who want to make a statement with their work. It has been adapted to incorporate modern techniques such as digital artistry while still retaining its distinctive features. It has become popular with companies looking for an edgy look for their branding materials, such as t-shirts or posters.
New wave graphic design is an ever-evolving style that continues to inspire artists and designers today. With its bold visuals, bright colors, geometric shapes, and classic typefaces it offers limitless possibilities for creative expression in visual media.
Conclusion
New wave graphic design has come a long way since it first appeared in the mid-1970s and has been adapted over time while still retaining its distinctive features. It is characterized by vivid colors, geometric shapes, classic typefaces, and strong typography which make it stand out from other styles of visual art. It continues to be popular with companies looking for an edgy look for their branding materials as well as with artists looking to make a statement with their work.