If you’re a fashion enthusiast, you’ve probably heard of the luxury fashion brand Versace. But have you heard of Versus Versace?
While these two names may sound similar, they are actually two different brands. In this article, we’ll explore the differences between Versus Versace and Versace.
What is Versace?
Versace is an Italian luxury fashion brand founded by Gianni Versace in 1978. The brand is known for its bold and glamorous designs, featuring intricate prints, bright colors, and daring cuts. Over the years, the brand has become synonymous with high-end fashion and has been worn by celebrities such as Lady Gaga, Beyonce, and Jennifer Lopez.
What is Versus Versace?
Versus Versace is a diffusion line of the main Versace brand. It was created in 1989 by Gianni’s sister Donatella as a way to offer a younger and more affordable version of the main line. The brand features edgier designs that are still luxurious but with a more streetwear-inspired aesthetic.
What are the key differences between the two brands?
One of the main differences between these two brands is their Target audience. While both are high-end luxury brands, with prices to match, they cater to different demographics. Versace’s main line Targets an older clientele who appreciate classic glamor and elegance while still being daring in their choice of outfits.
On the other hand, Versus Versace Targets a younger audience who seeks out trendy streetwear styles with an element of edge that stands out from traditional fashion trends.
Another difference between these two lines is their design philosophy. While both brands focus on Italian craftsmanship and quality materials for their pieces, their styles vary greatly. The mainline collection features classic prints such as baroque style or animal print motifs while the diffusion line offers bold and daring color schemes, with graphic and logo-driven designs.
Conclusion
In conclusion, while both Versace and Versus Versace share the same DNA of high-end Italian fashion, they cater to different audiences and have their unique design philosophies. While Versace focuses on timeless glamour and elegance, Versus Versace offers a young and edgy interpretation of high fashion. So whether you’re looking for classic luxury or street-inspired fashion, there is something for everyone in the world of Versace.