If you’re a fashion enthusiast, you’ve probably heard of the luxury Italian brand Versace. However, what you may not know is that there are two distinct lines under the Versace umbrella – Versace and Versace Jeans Couture. In this article, we’ll take a look at the differences between these two lines.
The History of Versace
Versace was founded in 1978 by Gianni Versace. The brand quickly gained fame for its daring and glamorous designs that were often worn by celebrities and high-profile figures. After Gianni’s tragic death in 1997, his sister Donatella took over as creative director of the brand.
Versace
The main line of Versace is often referred to as the “Haute Couture” line. This line features high-end designs made from luxurious materials such as silk, leather, and fur. The designs are typically bold and daring, with bright colors and intricate patterns.
Versace clothing is often characterized by its Medusa logo – a symbol of power, beauty, and strength. This logo can be found on many of their products, including handbags, clothing, and accessories.
Price Range
Given the use of high-end materials and intricate designs, it’s not surprising that Versace comes with a hefty price tag. Clothing items typically range from $500 to $5,000 or more.
Target Audience
Versace’s Target audience is typically wealthier individuals who have a love for luxury fashion. Many celebrities have been spotted wearing Versace on red carpets or in music videos.
Versace Jeans Couture
Versace Jeans Couture was launched in 1989 as a more affordable option for consumers who wanted to own a piece of the iconic brand without breaking the bank.
Unlike the mainline collection, Versace Jeans Couture features more casual and youthful designs, with denim being a prominent material. The designs are often more subdued than those of the mainline, but still feature the bold and recognizable Versace aesthetic.
As a more affordable line, Versace Jeans Couture is priced lower than the mainline collection. Clothing items typically range from $100 to $1,000.
Versace Jeans Couture Targets a younger demographic who may not be able to afford the mainline collection but still want to own a piece of the iconic brand. The line is often worn by celebrities and influencers who appreciate its blend of high-fashion and casual wear.
Conclusion
In conclusion, while both Versace and Versace Jeans Couture are under the same brand umbrella, they cater to different audiences with distinct styles and price points. Whether you’re looking for high-end luxury or trendy casual wear, there’s a Versace line for you.