Tinker Hatfield is an American industrial designer and the former Vice President of Design and Special Projects at Nike. He has been with Nike since 1981 and is responsible for many of the company’s most iconic designs, including the Air Jordan line of shoes.
He is often credited with revolutionizing the sneaker industry with his innovative product design.
Hatfield’s most famous design has to be the original Air Jordan I, which was released in 1984. The shoe featured a high-top design, a leather upper and visible Nike Air cushioning.
It was a revolutionary design for its time, as it provided superior cushioning and impact protection compared to other basketball shoes on the market. The Air Jordan I also featured bold colors and a unique logo, which helped to make it an instant classic.
In addition to the Air Jordan line, Hatfield designed several other notable shoes during his time at Nike. He designed the iconic Huarache line of running shoes in 1991, which featured a new neoprene upper that provided superior comfort and breathability. He also designed various trainers such as the Air Max 1, 90 and 95 that were popular in both sports performance and lifestyle categories.
Hatfield also helped to shape modern Nike footwear by introducing technologies such as Flywire technology, Lunarlon cushioning system and Free Sole unit construction. These technologies revolutionized how sneakers were made by providing superior fit, comfort and performance.
Conclusion:
Tinker Hatfield has had a long career at Nike where he created some of the world’s most iconic product designs. His most famous designs include the Air Jordan line of shoes that revolutionized basketball footwear technology with its superior cushioning and impact protection features. In addition to this he has introduced several new shoe technologies such as Flywire technology, Lunarlon cushioning system and Free Sole unit construction that have helped shape modern Nike footwear.
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