What Happened to the House of Versace?

The House of Versace is one of the most iconic fashion houses in the world. Founded by Gianni Versace in 1978, it quickly became known for its bold and daring designs that pushed boundaries and set new trends. However, the brand faced a major setback when Gianni was tragically murdered in 1997.

The Murder of Gianni Versace

On July 15, 1997, Gianni Versace was shot dead outside his mansion in Miami Beach. The news shocked the fashion world and sent shockwaves around the globe.

The killer was identified as Andrew Cunanan, a serial killer who had been on the run for several months. Cunanan committed suicide eight days later, before he could be caught by the police.

The Aftermath

The murder of Gianni Versace had a profound impact on his family and the fashion industry as a whole. His sister Donatella took over as creative director of the brand and has since been responsible for keeping the brand alive and relevant. Under her leadership, Versace has continued to innovate and push boundaries, while also paying tribute to her brother’s legacy.

Reinvention and Revival

In recent years, Versace has undergone a major reinvention and revival. The brand has embraced new technologies and social media to connect with younger audiences and stay relevant in an ever-changing market. Donatella has also collaborated with some of the biggest names in fashion, such as Anthony Vaccarello, JW Anderson, and Christopher Kane.

The Acquisition by Michael Kors

In 2018, it was announced that Michael Kors Holdings would acquire Versace for $2.1 billion. The move came as a surprise to many in the industry but was seen as a smart business decision by both companies. Michael Kors Holdings had been looking to expand its portfolio of luxury brands, while Versace was seeking a partner to help it grow and compete with other luxury fashion houses.

  • The Future of Versace

Under the ownership of Michael Kors Holdings, Versace has continued to thrive and innovate. The brand has launched new collections, expanded its retail presence, and engaged with new audiences through social media. However, some have expressed concerns that the acquisition could dilute the brand’s identity and heritage.

Conclusion

Despite facing tragedy and setbacks, the House of Versace has managed to remain one of the most iconic and influential fashion houses in the world. With Donatella at the helm and the support of Michael Kors Holdings, the future looks bright for this legendary brand.