What Does Medium Mean in Graphic Design?

Graphic design is the art of presenting information in a visual format. Medium is an important element of graphic design, as it determines how the information is presented. Depending on the chosen medium, a design can look completely different and evoke a different response from viewers.

Traditional Versus Digital Mediums

Traditionally, graphic design used physical mediums such as paper, canvas, and other materials to create designs.

This could be anything from a hand-painted mural to printed posters and brochures. In modern times, digital mediums have become increasingly popular. This includes digital drawing tablets, software applications like Photoshop and Illustrator, and 3D printing.

Using Color to Create Mood

Color is an important part of any graphic design project. Colors are used to create mood and evoke emotion in viewers. A bright color palette can make a design feel cheerful and vibrant; while a subdued palette can evoke feelings of tranquility or relaxation.

Typography Matters

Typography is another element of graphic design that can make or break a project. Fonts should be carefully chosen to convey the message effectively and match the tone of the overall design. For example, script fonts can be used for logos or invitations for an elegant look; while slab serif fonts work well for bold headlines.

Conclusion: What Does Medium Mean in Graphic Design?

In conclusion, medium is an integral part of graphic design that determines how information is presented visually. Traditional physical mediums such as paper, canvas, and other materials are still popular; but digital mediums like drawing tablets and software applications are becoming more commonplace as well. Additionally, color palettes should be carefully chosen to create mood; while typography should match the tone of the overall project.