What Does Louis Vuitton Have to Do With Supreme?

The fashion world was in shock when Louis Vuitton announced their collaboration with streetwear brand Supreme in 2017. How did these two brands, seemingly from different worlds, come together? Let’s take a closer look.

The History of Louis Vuitton

Louis Vuitton is a French fashion house that was founded in 1854. They are known for their luxury leather goods, including handbags, luggage, and accessories. The brand has a rich history and has been a status symbol for over a century.

The Rise of Supreme

Supreme is a skateboarding and streetwear brand that was founded in New York City in 1994. The brand gained popularity in the early 2000s and has since become one of the most sought-after streetwear brands around the world.

The Collaboration

So how did Louis Vuitton and Supreme end up collaborating? It all started when Louis Vuitton’s artistic director, Kim Jones, became friends with James Jebbia, the founder of Supreme. Jones was impressed by Supreme’s influence on youth culture and saw an opportunity to bring the two worlds together.

In 2017, Louis Vuitton unveiled their collaboration with Supreme at Paris Fashion Week. The collection featured iconic Louis Vuitton pieces such as the Keepall bag and denim jackets with the signature Supreme logo. The collaboration was met with both excitement and criticism from fans of both brands.

The Impact

The Louis Vuitton x Supreme collaboration was groundbreaking for both brands. It brought together two very different worlds and created something entirely new. The collection sold out almost instantly and became one of the most talked-about collaborations in fashion history.

The collaboration also blurred the lines between high-end luxury fashion and streetwear culture. It showed that even brands like Louis Vuitton were willing to embrace streetwear as a legitimate part of fashion.

The Legacy

The Louis Vuitton x Supreme collaboration will go down in history as one of the most iconic fashion collaborations of all time. It paved the way for other high-end fashion brands to collaborate with streetwear brands and showed that there is a place for streetwear in high fashion.

In conclusion, while Louis Vuitton and Supreme may seem like unlikely collaborators, their partnership was a game-changer for both brands. It showed that even the most established luxury brands are willing to embrace new trends and that streetwear can have a place in high-end fashion.