Santo Versace is an Italian businessman and fashion designer. Born on December 16, 1944, he is the younger brother of Gianni Versace, founder of the luxury fashion house Versace. Santo’s contributions to the Versace brand have been significant, and he has played a crucial role in shaping its success.
One of the most notable things that Santo Versace did was to expand the company’s reach beyond Italy. He recognized early on that the brand had global appeal and worked tirelessly to make Versace a household name worldwide. Under his leadership, the company opened stores in major cities across Europe, Asia, and North America.
Santo also played a crucial role in overseeing the design process at Versace. He worked closely with his brother Gianni to develop new collections and ensure that each item produced by the company met their exacting standards. After Gianni’s tragic death in 1997, Santo took over as CEO of the company and continued to oversee its design direction.
In addition to his work at Versace, Santo has also been involved in politics. He served as a member of the Italian parliament from 2008 to 2013 and was appointed as an advisor to former Italian Prime Minister Mario Monti in 2011.
Santo’s contributions to the fashion industry have been widely recognized. In 2000, he was awarded an honorary degree by the University of Florence for his work in promoting Italian fashion around the world. He was also named Cavaliere del Lavoro (Knight of Labour) by Italian President Carlo Azeglio Ciampi in 2004.
Today, Santo continues to be involved with Versace as Chairman of its board. Under his guidance, the company has continued to thrive and expand its reach even further around the world.
In conclusion, Santo Versace has made significant contributions both within and outside of his family’s fashion empire. From expanding their global reach to overseeing the design process and even serving in politics, his impact has been felt far beyond the runways of Milan. His legacy at Versace will undoubtedly continue to inspire future generations of fashion designers and entrepreneurs.
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