Graphic design is the process of visual communication and problem-solving through the use of typography, space, image and color. The rules of graphic design are referred to as the “fundamentals” or “principles” of design and include composition, hierarchy, contrast, balance, scale, rhythm and proportion. These principles are used to organize and arrange the different elements on a page in order to create an aesthetically pleasing and effective finished product.
Composition: Composition is the arrangement of elements on a page. It includes the placement of text, images, shapes and colors in relation to each other. A good composition will create a visually appealing layout by using a combination of elements that work together harmoniously.
Hierarchy: Hierarchy is the use of size and emphasis to organize information on a page. Larger elements usually take precedence over smaller ones and are used to draw attention to important information or messages. Hierarchy can be achieved through type size, color, shape or position on the page.
Contrast: Contrast is the difference between two elements in terms of size, color, shape or value.
Contrast can be used to draw attention to certain elements on a page or create visual interest by highlighting specific areas.
Balance: Balance refers to the visual weight of elements on a page. It can be achieved through symmetry (where both sides are equal) or asymmetry (where one side is heavier than another). Balance creates a sense of harmony within a composition by ensuring that all elements have equal visual importance
Scale: Scale is the relative size of two or more elements in relation to each other. It can be used to create emphasis and help draw attention to specific parts of an overall design.
Rhythm: Rhythm refers to the repetition of elements throughout a design such as lines, shapes or colors. This repetition creates flow within a composition which helps lead viewers through it in an organized way.
Proportion: Proportion is the relationship between two or more elements in terms of their size or scale. A good proportion can make an element appear more visually appealing by making it appear neither too small nor too large when viewed within its context
The rules of graphic design are essential for creating effective designs that communicate effectively with its audience while still being aesthetically pleasing at the same time. By understanding these fundamental principles and utilizing them appropriately in every project you will be able to create successful designs time after time!
In conclusion, it’s important for graphic designers to understand what rules they need to abide by when designing visuals for clients – these rules are referred collectively as ‘the fundamentals’ or ‘principles’ of design which include composition, hierarchy, contrast, balance scale rhythm and proportion; all which work together harmoniously when applied correctly for effective communication with viewers through visual aesthetics!