If you’re a fashion enthusiast, you’ve probably heard of the iconic Italian fashion house, Versace. The brand is known for its luxurious designs, bold prints, and eye-catching accessories that have been worn by celebrities and fashion icons all over the world.
However, there seems to be some confusion surrounding the brand’s sub-line, Versus Versace. Many people wonder if it’s a separate brand or just a variation of the original Versace label. In this article, we’ll dive into the world of Versus Versace and answer all your burning questions.
What is Versace?
Versace is an Italian luxury fashion company founded by Gianni Versace in 1978. The brand has become synonymous with opulence and glamour, with its signature gold Medusa logo being recognized worldwide. Over the years, the brand has expanded to include clothing lines for men, women, and children as well as accessories such as handbags, shoes, and fragrances.
What is Versus Versace?
Versus Versace was launched in 1989 by Gianni’s sister Donatella. The line was created to offer a more youthful and edgy take on the mainline collection while still maintaining the same level of luxury and sophistication that the brand is known for.
Is Versus Versace a separate brand?
No, it’s not a separate brand but rather a sub-line or diffusion line of the original Versace label. A diffusion line is essentially a secondary line created by high-end brands to offer more affordable versions of their main collections.
How is it different from mainline Versace?
While both lines share similar aesthetics and design elements like bold prints and high-quality materials, there are some key differences between them. Mainline Versace tends to focus on classic Silhouettes with intricate details like beading and embroidery. On the other hand, Versus Versace is more streetwear-inspired with a focus on bold graphics and logos.
What does the future hold for Versus Versace?
In 2018, it was announced that Versus Versace would be rebranded as VERSACE VERSUS. The move was made to bring the sub-line closer to the main brand and create a more cohesive identity. However, in 2019, Donatella Versace announced that VERSACE VERSUS will be put on hiatus indefinitely to focus on the mainline collections.
Conclusion
In conclusion, while Versus Versace may have its own identity and unique design aesthetic, it’s still very much a part of the original Versace label. The sub-line offers a more youthful take on the classic luxury brand, but both lines share the same commitment to quality and craftsmanship. With its recent hiatus, only time will tell what the future holds for this iconic fashion house and its sub-labels.