Have you ever wondered if “Versus” is part of the iconic fashion house, Versace? The answer is yes, but it’s a bit more complicated than that. Let’s dive into the history of Versus and its relationship with Versace.
The Birth of Versus
In 1989, Gianni Versace launched a diffusion line called “Versus”. It was created to showcase a more youthful and edgy side of the brand. The first collection was a huge success and it quickly became its own entity within the fashion industry.
The Separation
In 1997, Gianni Versace was tragically murdered. His sister, Donatella Versace, took over as creative director of the brand.
As time passed, there were creative differences between Donatella and her brother’s former business partner, Santo Versace. In 2004, Santo launched his own line called “Versace Collection”. This caused further tension between him and Donatella.
The Rebirth of Versus
In 2009, Donatella decided to relaunch Versus as a separate brand under the Versace Group. She appointed Christopher Kane as creative director and together they reimagined the brand for a new generation. The relaunch was a success and helped put Versus back on the map.
Versus Today
Today, Versus is under the creative direction of Anthony Vaccarello. It continues to embody the youthful and rebellious spirit that Gianni originally intended for it. However, it still remains an independent brand under the umbrella of the larger Versace Group.
Conclusion
So in short, yes – “Versus” is part of the larger fashion house known as Versace. However, it has its own unique identity and operates independently from its parent brand. It’s important to remember the history and evolution of both brands to fully understand their relationship.